Surging asset demands and fluctuating budgets are forcing Creative Operations leaders to rethink their teams. Relying solely on internal headcount (Build) leads to capacity issues or burnout. Relying heavily on external partners or freelancers (Buy) risks eroding brand intimacy or inflating costs. Pushing repetitive execution onto automated workflows (Bot) promises scale, but introduces quality and change management hurdles.

 
Optimizing modern workflow isn't about choosing a single resourcing model—it's about architecting an integrated ecosystem with capabilities that complement one another seamlessly. How can ops leaders build the ultimate hybrid resource engine? Let’s discuss!

In this session, we’ll explore ways to:
• Establish clear decision frameworks for assigning work to internal staff, external resources, or automated tools

• Design seamless handoffs across hybrid workflows among human creators and AI bots

• Balance budget allocations between headcount, agency spend, and automation investments to maximize ROI

Bring your thoughts, ideas and challenges for an interactive, facilitated roundtable and networking with up to 12 senior operations leaders from high profile brands.

We're hosting this same session in multiple cities to uncover trends and will share high level learnings to help as many ops leaders as possible.

Event details provided upon RSVP.

Please RSVP quickly as we will close registration at 12 leaders.

9:00 - 9:30 = Networking + Breakfast

9:30 - 11:00 = Roundtable discussion